International Conference “What can we learn about human behavior from the air”

Esta sessão vai ser dinamizada pelo Prof. Jonathan Williams com entrada livre e gratuita.

Abstract: Current technology allows hundreds of volatile trace gases in air to be measured every second at extremely low levels (parts per trillion). These instruments are often used in atmospheric research on planes and ships and even in the Amazon rainforest. Recently, we have used this technology to examine air composition changes caused by large groups of people (10 000-30 000) under real world conditions at a football match and in a movie theater. In both cases the trace gas signatures measured in ambient air are shown to reflect crowd behavior. By applying advanced data mining techniques we have shown that groups of people reproducibly respond to certain emotional stimuli (e.g. suspense and comedy) by exhaling specific trace gases. The consequences of the findings and possible applications to market research, the rating of films and human sexuality will be discussed.

Mais informações: Nicoletta Cera (cera.nicoletta@gmail.com)