Seminário “Measuring the Impact of Audiovisual Storytelling on Prosocial Behavior Through Innovative Experiments Bridging Science, Art, and Activism”

How can audiovisual representations and narratives transform emotions into tangible acts of prosociality? This talk highlights cutting-edge experimental methodologies that test the effects of audiovisual interventions on self-transcendent emotions and helping behavior (real monetary donations). Drawing on interdisciplinary collaborations and innovative designs, we present findings from two lines of research. The first examined the impact of tearful (vs. non-tearful) portrayals of refugees on compassion, helping intentions, and donation behavior. Using nationwide panel data (N = 2,647) and a quasi-experimental citizen science study (N = 191), this research revealed how emotive visual representations of refugees evoke emotional responses that drive prosocial actions. A unique component of this line was a field-based, exhibition-inspired quasi-experiment conducted at the Betweter Festival in Utrecht, a multidisciplinary event combining science, art, and live experiments. Developed in collaboration with photographers, graphic designers, and event producers, this study showcased the potential of partnerships with civil society organizations to create impactful interventions. The second research line (N = 651) examined how audiovisual narratives featuring migrant essential workers, framed as moral exemplars during the COVID-19 pandemic, influenced outgroup attitudes, self-transcendent emotions, and prosocial behavior. Across all studies, real donations collected via integrated fundraising tools (e.g., Donorbox) were directed to organizations supporting migrants (SOS Racism) and refugees (Refugee Today). By combining activism, social science, and innovative methodologies, this research illuminates new pathways for fostering actual solidarity through audiovisual interventions.

Inscrições: https://docs.google.com/forms/d/e/1FAIpQLSfVexxbxmwbFimyvx6ji29ENNeGozYKaq4QybTap5DFrtug7w/viewform